When people hear the word “sex toy,” many still think it’s something only used by single or lonely people. This idea is simply not true. In reality, sex toys are used by people of all ages, relationship types, and backgrounds. From couples looking to spice up their love life to married people trying to reconnect, sex toys are more common than you think.
In this article, we’ll explore who uses sex toys, why they’re popular, and how they help both individuals and couples enjoy better intimacy.
Table of Content
Who Actually Uses Sex Toys?
Studies show that a large number of sex toy users are in committed relationships. According to a 2023 report from Leshaw Research, 55–65% of people use sex toys with a partner, while only 10–15% use them with casual partners. This clearly proves that sex toys are not just for lonely people—they’re for everyone.
A national survey by PR Newswire also found that 61% of adults use sex toys to enjoy time with their partners, not just for solo play.
What Experts Say
Dr. Emily Morse, a sex therapist and host of the Sex With Emily podcast, says:
“Sex toys aren’t a replacement for your partner—they’re tools to build more pleasure and deeper connection. In many cases, they improve communication and satisfaction in relationships.”
Hypothetical Scenario: Sarah and John
Sarah and John have been married for 10 years. Between raising two kids and juggling demanding jobs, their intimacy began to fade. One night, Sarah brought up the idea of trying something new to rekindle their connection. She mentioned a couples’ vibrator she’d read about in a blog.
John hesitated. In his mind, sex toys were something only single people used. “Is this normal for married couples like us?” he wondered.
If you’ve ever asked yourself who uses sex toys, the answer includes couples, singles, men, women, and everyone in between.
That realization changed things for John. He became curious, open, and willing to try. When they finally used the toy together, it wasn’t awkward—it was exciting. They laughed, explored, and talked more openly than they had in months.
This story isn’t rare. Many couples rediscover each other with the help of simple tools like toys. The truth is, the key to long-term happiness is staying curious, connected, and willing to grow—together.
Benefits of Using Sex Toys in Relationships
Whether you’re in a long-term relationship or just starting out, sex toys can help improve your intimate life in many ways:
- Better Communication: Talking about your likes and dislikes helps build trust.
- More Intimacy: Trying new things together can bring couples closer.
- Fun and Excitement: Keeps the relationship fresh and prevents routine boredom.
- Solves Differences in Desire: Helps when one partner has a higher or lower sex drive.
- Confidence and Body Positivity: Learning what feels good can improve self-esteem.
Breaking the Stigma
There’s still a lot of shame around sex toys, especially in some cultures. But sex toys are just like any other wellness product. They help people feel good, connect, and explore what brings them pleasure—alone or with someone else.
More people than ever are now talking openly about sexual wellness. Many popular brands have even created beautiful, discreet toys for couples and beginners. Today, you can find toys in stores like Target or wellness shops—not just in adult stores.
As Dr. Laurie Mintz, psychologist and author of Becoming Cliterate, says:
“When used respectfully and with communication, sex toys can deepen intimacy and enhance your love life. They’re not about replacing anyone—they’re about discovering new sides of each other.”
FAQ: Common Questions About Who Uses Sex Toys
Q1: Are sex toys only for single people?
No. Most users are in relationships. Surveys show that the majority of users use toys with their partners.
Q2: Do married couples really use sex toys?
Yes. Married and long-term couples often use them to explore, reconnect, and keep intimacy exciting.
Q3: Can sex toys harm my relationship?
Not at all—if used with communication and consent, they usually strengthen the bond between partners.
Q4: Is it normal to feel nervous trying them?
Yes, many people feel shy at first. Start slow and talk openly with your partner.
Q5: Are sex toys safe?
Most are safe if you buy from trusted brands. Always check for body-safe materials like medical-grade silicone.
If you’ve ever wondered who uses sex toys, the answer is simple: everyone. Young people, older adults, singles, couples, and married partners all use them. They’re not signs of loneliness or a “problem”—they’re tools for fun, healing, exploration, and pleasure.
Don’t let outdated myths hold you back. Whether you’re looking to boost your connection with a partner or learn more about your own desires, sex toys can be a positive and exciting part of your journey.
